Brian Bracco, one of the television industry’s most-respected news executives has been named vice president and general manager for KSHB in Kansas City, Mo., effective December 3, 2012. He will hold the same title at KMCI, the sister station of KSHB that is located in Lawrence, Kan.
Bracco joins Scripps from Hearst Television, Inc. where he was vice president of news for the company’s station group and was based in Kansas City.
The veteran newsman is remaining loyal to his Kansas City roots where he had tremendous success as news director for more than a decade at KMBC, the Hearst station in Kansas City.
“In all of our Scripps markets, we are determined to fulfill our mission to serve our communities with quality journalism across multiple platforms,” said Brian Lawlor, senior vice president of television for Scripps. “Brian Bracco will provide strong leadership at KSHB. He is vastly qualified to motivate and inspire his staff to become the go-to source for news and investigations in the market. He also will lead the charge for creative sales solutions for current and future customers.”
In addition to his expertise in news management, he has experiences working in the journalism field as a managing editor, reporter and anchor in Wichita, Kan., Columbus, Ohio, and Birmingham, Ala.
“With his years of experience in cultivating winning news organizations, his knowledge of the Kansas City market and his strong leadership skills, Brian is the ideal candidate for this role,” added Lawlor. “He shares the company’s commitment to serving the community at the highest level and we’re proud to have him join us in our quest to create the best media organization for Kansas City.”
Bracco is a past chairman of the ABC news advisory board. He also is a member of the Radio Television News Directors' Association. He earned a bachelor’s degree in journalism from the University of Kansas.